RETRACTION: Sorry, all. In a fit of both overzealousness and bad journalism, a fan of the blog pointed out to me that, yes, Mott Haven actually used to go by North New York. According to the omnipotent Wikipedia, back around 1898 Port Morris and Mott Haven were known as North New York. So, yeah go figure. Now, whether or not it’s relevant to use it today, I don’t know. But thought I should set the record straight!
In their efforts to gentrify* the South Bronx, real estate agents do all kinds of things to make the Bronx seem not as scary, or sometimes not the Bronx at all. Check out this screenshot I took of an apartment listing on Trulia:
North New York? Now granted I always joke that I live on the way upper east side, but I will say in the same breath that I live in the Bronx. And yes, the street numbers continue from Manhattan to the Bronx, but I’m just really curious as to who actually calls Mott Haven North New York. SoBro is one thing, but I can’t accept North New York.
As a sidenote, the agent did include within the listing that the apartment is in the Bronx. But still…
What ridiculous neighborhood names have you heard?
*Know that when I say gentrify, I am referring to the Webster’s definition with extra emphasis on the displacement of lower-income residents.